Syntact Advisory helps businesses improve visibility, citations and trust across AI search platforms like ChatGPT, Perplexity and Google's AI Overviews.
Syntact Advisory helps businesses improve visibility, citations and trust across AI search platforms.
Its approach combines strategy, content and entity optimisation with rigorous technical analysis, market research, and ongoing visibility monitoring.
AI platforms don't simply return links. They select, synthesise and cite information. If your business isn't represented clearly in the sources those systems use, you risk being absent when your next potential buyer is deciding who to trust.
Learn about AEO →Understand where your business appears — and where it is missing — across the questions your buyers actually ask.
Make important pages easier for answer engines to understand, extract and use as supporting sources.
Strengthen the signals, content and source relationships that help systems understand what your business knows.
A focused set of services covering strategy, content, entities, technical foundations and measurement — designed to make your business clearer to answer engines.
Build a practical strategy around the questions, topics and sources that matter to your audience.
Optimise content and entities so AI systems can understand your expertise, context and relevance.
Develop credible mentions and supporting sources that strengthen the wider information ecosystem around your brand.
Track your presence, citations and share of answer across the AI search platforms that matter.
Ensure your site is structured, accessible and optimised so important information is easier for crawlers to interpret.
Benchmark your current visibility, identify gaps and prioritise the changes most likely to improve your presence.
Many agencies and SaaS providers offer instant access to AEO data through ready-made diagnostic systems. Syntact takes a different approach: a rigorous, research-driven service built around your business, your area of expertise and the way you manage your web output.
We analyse your visibility across a wide range of distinct sources, combining analysis from frontier AI systems with human research and interpretation.
We then synthesise those findings into a report built around your business and your specific needs.
Ready-made solutions can tell you what their systems are designed to measure. They don't necessarily capture the full context of your business.
We look across different AI engines and information sources, combine that analysis with our own research, and consult directly with you to make sure we understand the context behind the data.
AEO for B2B businesses isn't simply consumer AEO with a different logo. The buying journey, decision-makers and information they rely on are different.
We consider industry requirements, research the authorities and third-party sources that influence your reputation, and analyse your competitors in detail.
AEO isn't about making your website look fancy. And it isn't about telling you to rebrand your business.
Your existing expertise, reputation and identity are valuable. Our job is to make sure AI engines understand them.
We work to maximise your visibility across the AI engines your buyers are using, strengthening the signals that establish your business as a credible option when they're researching suppliers.
We get your business onto the shortlist.
You get on with winning the contract.
Our end-to-end ACIT framework is designed to provide a rigorous, data-driven approach to Answer Engine Optimisation — moving from a clear picture of your current visibility to implementation, measurement and a roadmap for maintaining performance.
Perform a full AEO audit to understand company visibility metrics, share of answer, key strengths and weaknesses, and the architecture and organisation of your web output.
Compile the findings into an initial report.
Research niche market trends and analyse key competitors, while factoring in industry-specific trust metrics and compliance requirements.
Trace your company presence and reputation across relevant third-party platforms, then deliver the full audit report, diagnostics and recommendations.
Collaborate with company personnel to rework website content and implement optimal web architecture practices.
Work with relevant third-party industry authorities to strengthen positive-sentiment content and supporting signals.
After a four-week buffer period, perform a full AEO audit to measure performance gains and deliver a report with the agreed KPIs tracked.
Finish with a best-practices roadmap so your team can maintain future performance.
Start with an AEO audit of the questions that matter most to your business.